The blog for Pura Vida MultiMedia, a Costa Rican website design creative agency. Blogging about Wordpress, content marketing, blog post planning, and productivity.
Sharpen your Prospecting Power with Ideal Client Profiles
Does your business run better with a shotgun? Or a laser? When you want to hit something with a shotgun, you point it in a vague direction, and hope to hit something when you pull the trigger. With a laser, you have to be precise. Aiming at one specific point. Most small business owners have a scattershot [...]