Is it a clever crossover use of technology? Or potentially cumbersome and kinda lame? There are now QR codes that are automatically generated by MailChimp that lead scanners to a special page for signing up for your email newsletter. My initial reaction is that because this is still new, it's novel enough for early adopters [...]
For April Fools Day 2011, Lifehacker held an Online Scavenger Hunt using QR codes. A QR code (or Quick Response code) can launch any action inside a mobile phone; it can send you a text message, place a phone call, launch a video, direct you to a web page, or start an application. On Lifehacker's [...]
GranataPet recently launched a new interactive campaign that shows how clever marketing can get. As featured on Mashable, this campaign (running in Germany) introduced a new, Pomegranate-based dog food to their target market (dog walkers) at a plausible point of entry (while they are walking their dogs.) Check in on Foursquare. Your dog gets a [...]
Showcase PDX needed to communicate to their potential sponsors the opportunity to be had by partnering with them. After brainstorming with us during our marketing consultations, we wrote a script that conveyed their message succinctly. We created the video that helped them communicate quickly and effectively with their potential sponsors. And we produced a short [...]
This project included logo and web design, content marketing, and social media: everything we love to do. While the client Portland Free Fitness was compiling the ebook, a PDF directory of all the free fitness trials in the Portland area, we built the ecommerce architecture that allowed for: secure payment through Paypal hosting of the [...]
I had the great privilege to meet Gary Vaynerchuk last night at Powell's books. If you don't know who @garyvee is, get a Twitter account, already! Vaynerchuk is one of the most influential social media thought leaders online today. He has used social media as a business strategy, building relationships the way small-town economies had [...]
To boost the presence of your site in search engine rankings, populate your blog with keyword-rich articles. What is SEO? Search Engine Optimization (SEO) is making your website easy to read by search engines. I wouldn't go so far as calling Google stupid (it is, likely, the largest artificial brain on the planet) but it [...]
James Adair of PDX Home Loan.com called me up and said, 'Caelan, I need a brochure by Friday. Can you do it?' 'With pleasure,' I told him. The tri-fold brochure he needed had very specific standards to meet. As a Mortgage Broker, James had compliance standards to adhere to; as a former insurance agent myself, [...]
HIPPnet, the High Integrity Professionals of Portland, was a networking group that was preparing to change the location of their weekly meetings. I put together the Testimonial Video that showcased the members talking about their experience with the group, and why others should join. [youtube]http://www.youtube.com/watch?v=tzZGyYJCz7c
When Amanda Jones had an idea for a new business, she didn't quite know how to make it work. She sat down with us for a one-on-one marketing consultation to help (Re)Define her idea. At first, all she knew was that she wanted to use her skills as an energy healer to market to professionals [...]