I don’t like to reinvent the wheel. I prefer to find out what successful people are doing, and model how they are doing it. Chris Brogan wrote an excellent blog post some time ago about how he prioritized his day. The man is a content output machine; he is one of the indisputable masters of [...]
You're setup with an email newsletter, but nobody is subscribing. Dangle the carrot, or I'll give you the stick. People are already dealing with information overload in their email inboxes. In order to overcome someone's reluctance to add to their inbox problem, you have to solve a different problem for them. Offer to solve a [...]
Ross Lukeman had studied a lot of online marketing. He knew that he could leverage his unique expertise in sustainable home design into building a community - once he had a platform. The platform he needed was a mix of newsletters, social media, and a video-friendly website. When we began working together, he already had [...]
Content Management System. This is how you make changes to your website. The back-end interface on sites built in Wordpress, Drupal, and Joomla allows you to quickly and easily make changes to your website without having to know computer programming code. All you need is a username and password. Do I have to have a [...]
Although I primarily work in Wordpress, there are times I really like working in other platforms. I'd been itching to take the new Squarespace platform out for a spin. Priority Payments NW had a website in Squarespace 5, and came to Pura Vida MultiMedia with a need to upgrade. The New Squarespace 6 I'll admit, [...]
One of the questions I hear from people in the United States is, 'How on Earth did you put together a business that supports your family while you live in Costa Rica?' I'll be honest, it took a full week of really diligent setup. As I'm sure you've discovered, Business infrastructure is tough. Especially if you [...]
A pet project that was years in the making, The Amazing Life Formula is an ambitious information product that combines content marketing, interactive PDF downloads, and personal development. It's no accident that my life transformed, and I run my dream business from my laptop in tropical paradise. I made this happen. By studying the masters of [...]
Video is not immediate, in a digital world. This is paradoxical; we see a video, and we engage with it immediately. From a production standpoint, however, it is not (and should not be) something that is limited to the present time. I've taken some time to learn this lesson. Many of the videos I have [...]
This was one of my favorite projects; a new website, new logo, new brand. Jane Gregson is a real estate agent who is well known in Southern Costa Rica. She also has a tour company, guiding people from retirees to honeymooners around the country. When someone wants to know how to get hings done here, [...]
For the last couple of years, I have styled myself by my favorite, all time best job title of my life: DIGITAL NINJA. As my business is growing, from a one-man shop into an agency, and my role in my projects is changing from artist to manager, I have decided it is time for an [...]