Showcase PDX needed to communicate to their potential sponsors the opportunity to be had by partnering with them. After brainstorming with us during our marketing consultations, we wrote a script that conveyed their message succinctly. We created the video that helped them communicate quickly and effectively with their potential sponsors. And we produced a short [...]
I had the great privilege to meet Gary Vaynerchuk last night at Powell's books. If you don't know who @garyvee is, get a Twitter account, already! Vaynerchuk is one of the most influential social media thought leaders online today. He has used social media as a business strategy, building relationships the way small-town economies had [...]
To boost the presence of your site in search engine rankings, populate your blog with keyword-rich articles. What is SEO? Search Engine Optimization (SEO) is making your website easy to read by search engines. I wouldn't go so far as calling Google stupid (it is, likely, the largest artificial brain on the planet) but it [...]
James Adair of PDX Home Loan.com called me up and said, 'Caelan, I need a brochure by Friday. Can you do it?' 'With pleasure,' I told him. The tri-fold brochure he needed had very specific standards to meet. As a Mortgage Broker, James had compliance standards to adhere to; as a former insurance agent myself, [...]
HIPPnet, the High Integrity Professionals of Portland, was a networking group that was preparing to change the location of their weekly meetings. I put together the Testimonial Video that showcased the members talking about their experience with the group, and why others should join. [youtube]http://www.youtube.com/watch?v=tzZGyYJCz7c
When Amanda Jones had an idea for a new business, she didn't quite know how to make it work. She sat down with us for a one-on-one marketing consultation to help (Re)Define her idea. At first, all she knew was that she wanted to use her skills as an energy healer to market to professionals [...]
One of my earliest video projects was for the Portland graphic design and web development creative agency, Spot Color Studio. They wanted to package their offerings in such a way that they could provide the services most frequently used by startup businesses in one standard package. After writing the script for the video to frame [...]