Ross Lukeman had studied a lot of online marketing. He knew that he could leverage his unique expertise in sustainable home design into building a community - once he had a platform. The platform he needed was a mix of newsletters, social media, and a video-friendly website. When we began working together, he already had [...]
Content Management System. This is how you make changes to your website. The back-end interface on sites built in Wordpress, Drupal, and Joomla allows you to quickly and easily make changes to your website without having to know computer programming code. All you need is a username and password. Do I have to have a [...]
Although I primarily work in Wordpress, there are times I really like working in other platforms. I'd been itching to take the new Squarespace platform out for a spin. Priority Payments NW had a website in Squarespace 5, and came to Pura Vida MultiMedia with a need to upgrade. The New Squarespace 6 I'll admit, [...]
One of the questions I hear from people in the United States is, 'How on Earth did you put together a business that supports your family while you live in Costa Rica?' I'll be honest, it took a full week of really diligent setup. As I'm sure you've discovered, Business infrastructure is tough. Especially if you [...]
Video is not immediate, in a digital world. This is paradoxical; we see a video, and we engage with it immediately. From a production standpoint, however, it is not (and should not be) something that is limited to the present time. I've taken some time to learn this lesson. Many of the videos I have [...]
This was one of my favorite projects; a new website, new logo, new brand. Jane Gregson is a real estate agent who is well known in Southern Costa Rica. She also has a tour company, guiding people from retirees to honeymooners around the country. When someone wants to know how to get hings done here, [...]
For the last couple of years, I have styled myself by my favorite, all time best job title of my life: DIGITAL NINJA. As my business is growing, from a one-man shop into an agency, and my role in my projects is changing from artist to manager, I have decided it is time for an [...]
This tutorial describes how to use Gmail to manage multiple email addresses. If you are signing in and out of every email account you own, now you don't have to! In this short, 4 minute video, I can show you how to forward all of your emails to one inbox - and then send mail [...]
Sarah Hahn wanted to be more than just an ordinary blogger. She wanted a revenue stream. By combining two niche subjects - Gluten-Free baking and Natural Horsemanship - she has cleverly invited both demographics to overlap on her website. The Content Marketing plan involves using natural horsemanship philosophy and horse training tips with amazing recipes for [...]
You’ve got a website. It clearly spells out who you are, what you do, and why you’re amazing. It maybe even has a Call to Action to get visitors to send you their contact information, or purchase right then and there! Step 2, complete! Step 1 is tricky. How do prospective clients find your website? [...]