Project Description

Making a testimonial video is not very difficult, but it does take some planning. If you are willing to give a speech or throw a party, you can bring your camera along to capture some spectacular video testimonials.

Testimonials sell where salespeople can’t. The best salespeople use video testimonials to support their claims. – Jeffrey Gitomer

Video testimonials build your credibility and establish your reputation.

When your prospective customer sees someone else talking about you, it provides third party validation. Your satisfied customer is the one testifying about your ability and capabilities, not you. The video testimonial authorizes you in the eyes of the viewer.

But how do you make one?

Easy 3-Step Formula: How To Make Testimonial Videos

Step 1 – Host an event

Give a keynote speech, teach a seminar, or throw a cocktail party and invite fifteen of your best clients. Get lots of people in the same room. Get them all fired up. Get them excited about you, and offer them lots of valuable ideas.

Step 2 – Ask smart questions

After you have gotten your audience really enthusiastic, take out a video camera and ask the best questions to get good testimonials.

Step 3 – Splice the footage

If you know how to use video editing software, you can cobble something together in iMovie or Camtasia. Keep in mind, though, a little bit of quality here can go a long way.

Hire an experienced video editor to combine all of your footage into one short, soundbite-heavy clip. With the resources available at Pura Vida MultiMedia, I can examine hours of footage very quickly, and extract the most potent sentences and phrases from your interviews.

To demonstrate how this works, review this 2 minute compilation of testimonials taken after a Jeffrey Gitomer seminar: